Visual design is crucial in marketing campaigns for catching the audience's attention. It starts with finding inspiration from nature, art, or everyday objects. Then creating multiple iterations, experimenting with composition, color schemes.
Each iteration builds upon the previous one, incorporating feedback and making necessary adjustments. After several rounds, the design takes its final shape, fine-tuning every detail to align with campaign objectives and resonate with the target audience.
The goal was to create a compelling image, almost logo-like, to brand the campaign. From inspiration to final design, this challenging yet rewarding process is essential for marketing campaign success.
