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Michael Hatchwell

LEAD PRODUCT DESIGNER | SENIOR UX STRATEGIST & RESEARCHER

michaelhuxdesign@icloud.com   |    Mobile:  206-372-5104    |    Portfolio: mhatchwell.com   |   LinkedIn

Summary

Experienced Lead Product Designer with over 15 years in user experience (UX) and product design across B2B, B2C, and enterprise environments. Skilled in leading UX strategy, fostering creative teams, and executing data-driven design solutions that enhance user engagement and meet business objectives. Proven track record of driving revenue growth through intuitive, user-centered design.

Industries: E-commerce, SaaS, high tech, logistics, fintech, travel, business-to-business (B2B), business-to-consumer (B2C), enterprise, and startups. 

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UX Toolbox: Figma, FigMayo, Storybook, Adobe Creative Suite, Affinity Photo, Miro, FigJam, Sprig, Maze, User Interviews, Mouseflow, Google Optimize/Analytics, Google Forms/Sheets, SurveyMonkey, Excel, LucidChart, Overflow, Draw.io, ProtoPie, Canva, PowerPoint, Loom, Vimeo

 

Collaboration Tools: Atlassian Jira, Confluence, Monday.com, Notion, Azure DevOps, Slack,Teamwork, Trello, Microsoft Teams, Zoom, Google Meet, Microsoft Outlook, OneDrive

 

AI: Chat GPT, DALL-E, Mid journey, Otter.ai, Claude.ai, Copy.ai, Uizard.io, Jaide.ai

 

Skills: Design Systems, Systems Thinking, Design Thinking, Wireframing, Rapid Prototyping, Animation, Responsive Design, UX Design, UI Design, Product Design, Usability Testing, User Testing, Prototype Testing, User Interviews, Surveys, Card Sorting, A/B Testing, Competitive Analysis, Competitive Research, Affinity Mapping, Data Synthesis, Personas, Customer Journey Mapping, Information Architecture, User Flows, Sitemaps, Agile Methodologies, Project Management, Documentation, Sketching, Storyboarding, Interaction Design, Visual Design, Data-Driven Design, User-Centered Design, Diagrams, and Marketing Design.

 

Leadership Skills: Problem Solving, Communication, Cross-Functional Collaboration, Time Management, Creativity, Self-Motivation, Mentorship, Leadership, Empathy, Team Building, Strategy, Design Management, Creative Strategy, Mentoring and Coaching, and Creative Team Leadership.

 

Research and User Testing: Personas, journey mapping, affinity mapping, user interviews, A/B testing, surveys and focus groups, heuristic evaluation, user testing and usability testing, empathy mapping, and card sorting, along with competitive analysis.

Lead Product Designer

Jan 2023 - Present

Logixboard

Lead research, design strategy, and execution for the main dashboard, trucking workflows, and search experience. Provide empathetic leadership to the UX team, facilitating client workshops, driving user research, and translating insights into intuitive designs. Manage design system documentation to ensure consistency and promote cross-team collaboration for adoption and governance.

  • Led research, strategy, and design execution for key product areas, including the main dashboard, trucking workflows, and search features, ensuring an intuitive user experience.

  • Provided empathetic leadership to the UX team, facilitating client workshops and fostering a collaborative environment that promotes professional growth.

  • Developed and managed the design system and documentation to maintain consistency across products and streamline cross-team adoption and governance.

  • Collaborated closely with product owners, engineering, and customer service teams to align design initiatives with business goals and user needs, enhancing product impact.

  • Facilitated client workshops to create detailed product journey maps and service blueprints, ensuring design solutions align with user requirements and business objectives.

  • Conducted user research and feedback analysis to translate insights into user-centered, impactful designs that drive product usability and engagement.

Led B2B and B2C customer experience strategy, achieving a 66% EBIT increase and 45% YOY billing growth. Built and managed a design team to shape UX strategy, brand, and product direction. Oversaw user research, established a scalable design system, and facilitated workshops to identify growth opportunities. Aligned cross-functionally with engineering and product teams to ensure design met business goals.

  • Led product design strategy for B2B and B2C markets, achieving a 66% EBIT increase and 45% YOY billing growth through user-centered design principles and data-driven insights.

  • Conducted in-depth user research and analytics to identify growth opportunities and optimize product journeys, driving user acquisition and engagement.

  • Established and scaled a high-performing design team, reinforcing UX strategy, brand consistency, and cohesive marketing voice across channels.

  • Developed and maintained scalable design systems and site architecture to ensure consistent, efficient workflows and product alignment.

  • Collaborated with engineering and product teams to align design initiatives with key business goals, supporting innovation and user satisfaction.

  • Defined visual and branding strategies for marketing and rewards programs, enhancing engagement across multiple channels.

  • Produced and directed video concepts for high-impact marketing campaigns, strengthening brand visibility.

  • Created and managed automated email campaigns for marketing and rewards, boosting engagement and customer retention.

Senior Product Design Manager

Apr 2012 - Apr 2018

American Tire Distributor

Expert in crafting impactful B2B and B2C customer experiences from wireframes to high-fidelity prototypes. Built and mentored creative teams, set quality standards, and developed design systems to ensure brand consistency. Collaborated with developers and stakeholders for seamless product delivery and managed vendors to optimize usability, achieving a 15% YOY revenue increase.

  • Mentored and developed the creative team, tracking progress and ensuring adherence to high-quality design and UX standards across projects.

  • Designed and implemented end-to-end customer experiences, building scalable design systems and site architecture for B2B and B2C platforms.

  • Collaborated cross-functionally with developers, content strategists, and project owners to ensure timely, cohesive product delivery aligned with company objectives.

  • Collaborated with the backend engineering and frontend development teams to design a machine learning AI-powered tire and wheel recommendation engine.

  • Managed vendor relationships to ensure deliverables met brand guidelines, reinforcing consistency and quality across digital assets.

  • Supported the creative director in overseeing digital product lines, contributing to a unified digital strategy and seamless execution.

  • Enhanced usability across web, tablet, and mobile platforms, implementing new features that drove a 15% YOY revenue increase.

Marketing Designer

Mar 2004 - Aug 2006

BlueNile

Designed high-impact email campaigns for BlueNile’s marketing channel, enhancing brand engagement with expertly retouched jewelry photography and graphics. Created visuals and layouts for email and marketing collateral, ensuring on-brand presentation. Streamlined asset management by collaborating with designers and developers to establish an efficient image library for large-scale campaigns.

  • Developed and executed targeted email campaigns for BlueNile’s marketing channel, driving higher engagement and boosting conversion rates.

  • Designed visually engaging email and marketing layouts, ensuring brand consistency and alignment with overall marketing objectives.

  • Created eye-catching graphics for email and marketing materials, strengthening brand presence and enhancing user interaction.

  • Conducted professional jewelry product photography and performed expert retouching in Photoshop to deliver high-quality, visually compelling images.

  • Led comprehensive product photo shoots and refined images through meticulous retouching to enhance product presentation.

  • Partnered with senior designers and developers to establish a well-organized, large-scale image database, improving asset management efficiency.

  • Optimized image library workflows, reducing turnaround times and improving accessibility for cross-functional teams.

Senior UX Product Designer

Aug 2006 - Feb 2012

Expedia.com

Developed streamlined designs for air and hotel reservations, enhancing customer engagement and aligning with user expectations. Conducted user behavior analysis to drive design improvements. Designed a rewards program user journey, creating wireframes and interfaces for site and email campaigns. Led email redesign efforts, establishing guidelines that increased revenue by 60%.

  • Led end-to-end product design for air and hotel reservation systems, streamlining complex user flows to elevate the customer booking experience.

  • Conducted user research and usability testing to derive insights that informed impactful design improvements, enhancing overall user satisfaction.

  • Designed and implemented a rewards program journey with detailed workflows, wireframes, and final UI, aligning with customer needs and increasing engagement.

  • Developed and optimized a suite of transactional and marketing emails, resulting in a 60% increase in channel revenue while maintaining brand consistency.

  • Collaborated across teams, including engineering, content, and marketing, to deliver cohesive design solutions that aligned with business objectives and enhanced user experience.

  • Led a team of designers to create a visual email design system with reusable templates, improving efficiency and brand alignment.

  • Partnered with stakeholders to refine messaging, ensure technical feasibility, and meet project requirements for successful product delivery.

Experience

Education

  • Graphic Design Associate Degree • Sessions.edu, New York

  • Business Administration and Management Technical Degree • ICOFAP, Paris, France

  • Marketing Techniques and Business Laws Baccalaureate (high School) • Lycée Marie Curie, France

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